Course Certified By:

Introduction

Welcome to the Marketing Strategy and Planning course. In today's dynamic business environment, effective marketing strategy and planning are essential for organizations to achieve their goals and maintain a competitive edge.
This course is designed to provide participants with the knowledge and skills necessary to develop, implement, and evaluate marketing strategies that drive business growth and success.
Through a combination of theory, case studies, and practical exercises, participants will gain insights into the latest trends and best practices in marketing strategy and planning.

Objectives

* To introduce participants to the fundamental concepts and principles of marketing strategy and planning.
* To familiarize participants with the various components of a comprehensive marketing plan, including market analysis, target audience identification, and positioning.
* To enable participants to develop effective marketing strategies that align with organizational goals and objectives.
* To equip participants with the skills to implement and execute marketing plans using appropriate tactics and channels.
* To empower participants to evaluate the effectiveness of marketing strategies and make data-driven decisions for continuous improvement.

Who Should Attend?

* Marketing professionals seeking to enhance their strategic planning skills and stay abreast of industry trends.
* Business owners and entrepreneurs responsible for developing and executing marketing strategies for their companies.
* Managers and executives involved in strategic decision-making and resource allocation within their organizations.
* Students and individuals interested in pursuing careers in marketing, advertising, or brand management

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm